General description of changes

Changing the structure

The changes introduced are related to the differences between the structure of Google Analytics 4 and Universal Analitycs

The changes covered such areas as

• user triggered events
• event parameters

After making changes to ONe, all old events will be replaced with new events. All events that have not been changed remain as they are.

Old events > New events

New events and event items

When I do not run extensive analytics

Enter a new tag in Google Tag managerGoogle Analytics: GA4 setup and run it with a rule based onPageView.

Please note that the default Page View rule does not work in ONE

When I run extensive analytics

Extensive tag configuration

Google Analytics: GA4 setup

Google analytics 4 divides elements into those related to the user and the event itself

If analytics related to monitoring user behavior after logging in is conducted, additional parameters related to user data should be entered in the configuration tag.

1. Introduction of new variables for the user

All variables are taken from the data layer
Sample configuration of the clienType variable

List of user-related variables

2. Entering variables into the tag Google Analytics: GA4 setup

The selected variables should be entered in the segmentuser properties,this scope of information will be sent to each event that the logged in user will perform on the platform

In the left column, enter the designation (name) of the parameter - in the right column, enter the variable under which the indicated information is located

You can choose a variable from the list by clicking on the icon

3. Entering additional user parameters in Google Analitycs configuration 4

It comes in Google Analytics 4

Administration / Custom Definitions / Custom Dimensions

We introduce newCustom dimensionsForUser

Dimension nameis the designation of the parameter that will be visible in Google Analytics 4

Example configuration for the NIP parameter

List of all parameters

Adding new events

New events have appeared in the data layer related to monitoring user behavior that should be forwarded to Google Analitucs 4

1. Introduction of new rules

all the events mentioned above should be entered as Rules In Google Tag Manager

Example configuration of one rule on the example of an event add_to_cart

Full list of rules based on entered events

2. Introduction of new events to Google Analytics 4

Based on the entered rules, new events should be introduced to Google Analytics 4

Example configuration of one event based on the add_to_cart event

Other configuration items

1. Configuration tag - select the previously entered Tag from the listGoogle Analytics: GA4 configuration
   
   
2. Entering the name of the event - in this caseadd_to_cart
   
   
3. Additional configuration designationMore Settings / E-Commerce

4. Entering a rule that will trigger the configured tag, in this case it is a ruleadd_to_cart\

5. Entering a name for the tag - in this case GA4 - Event - add_to_cart

Full list of tags after configuration

When I have already configured the settings according to the Universal Analytics standard

1. Performing a full setup
   1. Extensive Google Analytics tag configuration: GA4 configuration
   2. Adding new events
      
      
2. Making changes to rules and variables linked to other tags (e.g. Pixel Meta Ads, Marketin Automation scripts, etc.)
   List of relations between old and new event - changes in rules