The One platform offers advanced tools that allow for full control over product configuration. With features such as combining products, creating variants, defining product variables, assigning labels, and managing product statuses, users can effectively adapt the offer to their needs. In this article, we present key aspects of product management in the One system, including detailed configuration of the product card and a description of the most important functions.
Product Card Configuration
The product card is a place where all the key information about a product is gathered. You can enter the following data:
1. Basic information about the operation that can be installed in the general
- In the identifiers sub-tab, you can enter information such as:
- Product ID, i.e. unique name, the field is marked with an asterisk and is mandatory
- GTN, i.e. GTIN/EAN number in relation to the order unit, this is not a mandatory field, but is built-in
- In the Manufacturer Information sub-tab, the following data can be entered:
- Manufacturer name, this field is required
- Product ID according to the manufacturer, this field is required
- Brand name, i.e., the brand name of the product, this field is recommended
- Product series, i.e., indication of which series the product belongs to (e.g., switch series), this field is recommended
- Country of origin, i.e., the country code according to ISO 3166-1, this field is recommended
In the "Product Dimensions" section, you can enter data that is not mandatory but recommended:
- Net length, which is usually the longest dimension of the product, in meters, with reference to one unit of order.
- Net width, which is the net width of the product in meters, with reference to one unit of order.
- Net volume, which is the net volume of the product in cubic meters, with reference to one unit of order.
- Net weight, which is the net weight of the product in kilograms, with reference to one unit of order.
- Net diameter, which is the net diameter of the product in meters, with reference to one unit of order.
2. Price, in the Price tab you can add a price unit, specify the currency and VAT
3. Product stock - number of available product items in individual warehouses
4. Add to cart/shopping list - buttons that allow you to add a selected number of product items to the user's cart or shopping list
5. Product description
- "Product Name" field, i.e. a short, concise description of the product, is mandatory
- "Product Description" field, i.e. a comprehensive and detailed description of the product, is recommended
- the remaining fields are not mandatory
6. Technical data of the product, can be set in the Etim tab by selecting the appropriate class and completing the appropriate features
7. Product documentation for download - product documentation provided by the company available for download. We can add such documentation by selecting + in the attachments tab
From the drop-down list, you can select the documentation you want to share and then download it from the disk space to which it was previously imported
Product Structure and Product Linking
EPIM allows for advanced product configuration, allowing you to link products based on specific attributes. During product configuration, the user has the option to add related products in the product card, which are displayed on the product page. This makes it easier for customers to select other products that may interest them, and also increases the chance of upselling.
To link products, you need to:
- Go to the Related Products section
- Click the button at the top of the list
, located at the top of the related products list
3. Search for the product you want to link using the search bar.
4. Select one of the Link Categories:
- Similar product
- Accessory
- Other link
5. Enter the Quantity - it cannot be less than 1.
6. Enter a Description - optional.
To ensure the product is correctly displayed to the end user when browsing product categories on the portal, you need to:
- Go to the "Categories" tab
in the Product Configuration.
- Select the previously added category tree from the list by clicking the icon
3. In the "Categories" row, select the category to which the item will be assigned and displayed.
Product Variant Configuration
Products in the EPIM system can be configured into various variants. For example, shoes—each pair can have different sizes, colors, and other features. When working with variants, it is important to manage the relevant attributes for each variant, such as:
- Color,
- Size,
- Weight,
- Delivery time (e.g., for out-of-stock products, we add the
d_time
attribute to indicate the shipping wait time).
All of this information should be correctly entered into the EPIM system so that the product can be properly displayed and available for purchase. Custom attributes can also be created, such as "product_name_ec" (eCommerce name), which overrides the standard product name in the system.
To display variants on the product page, you first need to add an attribute. Follow these steps:
- Go to the Configuration tab.
- Then, select the Attributes sub-tab.
- Next, click the "+" button.
Fill in the new attribute and save the changes.
Next, go to the Configuration tab, then the Associations sub-tab after the attribute, and click the "+" to add the association.
Complete the association by entering the identifier and selecting the previously added attribute from the dropdown list, then save the changes.
then we need to add products to the association:
from the drop-down list, we select the product we want to associate and save it. If there are several products, we add them to the association one by one
Then we look for our products
we go to the attributes tab and find our attribute
at the end you need to add the created attribute to the category tree. You need to go to the configuration tab, category tree subtab and select the appropriate tree
then select the created attribute from the drop-down list and save the changes
Product Variables in SEO Configuration
SEO (Search Engine Optimization) is a key element in managing the visibility of products in search engines. By properly configuring SEO attributes for each product, you can increase its presence in search results. To access the SEO configuration parameters for products:
- Log in to the Admin Panel.
- Go to Configuration and then Settings.
- Navigate to General and then Catalog.
4. At the bottom of the page, complete the "Default SEO data for product:" section
- Title – This attribute is used to determine the name of the browser tab for the product page.
- Index – This attribute controls whether the page will be indexed by search engines. It can be set to True (Yes) or False (No).
- H1 – The main header (important for SEO).
- Description – A brief description that appears in search results, typically below the page title and URL. Its goal is to encourage users to click on the search result.
- Meta keywords – Keywords that can be used to search for the product. Multiple keywords should be separated by a comma (",").
- Follow – This attribute indicates whether search engine bots will consider the product page. If set to No (false), the product will not be visible in search engines.
Available Product Variables During SEO Attribute Configuration:
- {product_name} – The product name,
- {manufacturer_name} – The manufacturer's name,
- {product_category} – The product category,
- {product_description} – The product description.
These variables can be used to dynamically generate SEO content that is more relevant and personalized depending on the product.
Managing Product Versions and Statuses
The EPIM system allows the creation of product drafts, which is particularly useful when a product is in preparation or being launched. Products in draft versions can have different statuses, such as:
- ACTIVE – The product is active and available for sale.
- DRAFT – The product is a draft and is being edited.
Product statuses can easily be set in the EPIM admin panel. Changing the status from DRAFT to ACTIVE allows the product to appear in the online catalog. It is also important to ensure that attributes like descriptions, images, and technical details are filled out properly before launching the product for sale.
Products without a defined status, or those with a status not supported by One, are treated as active. A product that once had an ACTIVE status cannot be assigned the DRAFT status again.
To have draft products appear in the product catalog, they need to be assigned the appropriate status.
Adding Custom Draft Products to the Catalog
In One, it is also possible to add your own draft products to the catalog. The condition for using this feature is enabling the Allow creation of draft products option from the Backoffice > CONFIGURATIONS > SETTINGS > GENERAL > CATALOG
Comments
0 comments
Please sign in to leave a comment.